Wednesday, November 21, 2012

What if you could shop forever?

I saw a Target commercial that ended with a girlish voice saying "What if you could shop forever?"

Strange that someone would want to shop forever.

In the commercial one girl wants to. If I were a retailer, I'd be thrilled to have shoppers that want to shop forever, and on the day before Black Friday -- maybe people are getting their shopping juices cooking.

Its funny because shopping is a chore too. But maybe shopping can be fun, especially if you do it socially, like Target is suggesting in this ad.  When 16 year olds start shopping for groceries and diapers, shopping is less fun. On the other hand, spending money is always more fun than saving it.

Shopping forever is sounds like the punishment in Dante's fifth circle of hell. Can't you picture people rolling shopping carts around the linoleum aisles of hell? This circle of hell would have a big aisle in the middle, and people would shop their way around it for eternity.

The guy is Kirby Heyborne, but I don't know who the actress is.  It was created with ad agency 72andSunny. Here are the lyrics to the song; I can't believe someone puts commercial lyrics on line.