Sunday, January 29, 2012

Top E-Commerce Sites in 2011

Internet sales during the holidays went up 15.3% to 35 billion; Online sales for November and December 2011 were 59 billion.

Who are the big players? Obviously Amazon. I buy too much stuff there, but who can compete with them?


Headquarters
Main Product
1
Amazon.com
Seattle
1
general merchandise
2
Walmart.com
Bentonville, Ark.
2
general merchandise
3
eBay.com
San Jose, Calif.
3
online marketplace
4
BestBuy.com
Richfield, Minn.
4
electronics
5
JCPenney.com
Plano, Texas
5
apparel
6
Kohls.com
Menomonee Falls, Wis.
7
apparel
7
Target.com
Minneapolis
6
general merchandise
8
Macys.com
Cincinnati
11
apparel
9
Sears.com
Hoffman Estates, Ill.
10
general merchandise
10
Google.com
Mountain View, Calif.
8
information


Logo for ecommerce consultant Sienna
According to stores.org, these are the top ten stores. Click here to see the longer version of the list. There are seven brick and mortar stores, and three electronic-only retailers. 

What is google.com selling? This refers to its sales of data to other marketers which does not sound like regular retailing at all. Google.com dropped two ranks from 2010. 

Surprisingly, nearly-dead Sears in the top ten! It looks like starving the maintenance budget is not hurting online sales. Could be helping since no one wants to go to the real stores.

On-line sales together are13% of all retail in November and December -- important but not dominating. Consultants say that 36% of retail sales have an internet component -- such as getting information, reviews, or comparing prices.

Amazon sold $44 billion all electronically. WalMart sold 208 billion; mostly in the store. I guess they would be selling
425 billion online.

Amazon's stock is selling at 103 times its earnings.  That's crazy high; Walmart's is 13, BestBuy's 9.